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Porsche launches Porsche Finder, its pre-owned vehicle search platform

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Porsche launches Porsche Finder, its pre-owned vehicle search platform - Pictured here is an African American man operating his smartphone, with his Taycan charging in b.g. Credit: PCNA

Porsche launches Porsche Finder, its pre-owned vehicle search platform.   Porsche Finder enables prospective customers to search all 192 USA Porsche dealerships across the country from the cozy comfort of home during these sheltering times.

This is one of the objectives in Porsche’s fast-tracking of its e-commerce strategy to give customers greater and greater access to the Porsche brand.  Launched by Porsche Cars North America (PCNA) and developed by Porsche Digital, Porsche Finder enables customers at home the rapid ability to zero in on the exact vehicle they desire to buy.

For those of you who can’t wait (like myself who is eagerly searching for a Macan daily driver to be a garage mate beside my current Porsche sports car), Porsche Finder is now up and running at:  https://finder.porsche.com/us/en_US/

The advantage of Porsche Finder is its optimized search filters that enable the end-user to drill down further than ever before using the following parameters, for example:

  • Exterior colors (including cabriolet roof colors)
  • Interior colors
  • Inventory search without the cumbersome need to enter a zip code
  • Model and generation
  • Pricing options
  • Vehicle equipment and packages

Obviously proud of the realization of this latest facet of Porsche’s e-commerce strategy, President and CEO of PCNA Klaus Zellmer declared, “Now is the time to put our foot on the accelerator to make the Porsche digital experience as stellar as our cars.

“Providing seamless access to our products is a top priority in our existing e-commerce strategy, with the goal of creating a one-stop shop for new and pre-owned vehicle search and purchase, which will follow down the road.  For now, the new Porsche Finder platform for pre-owned vehicles will enhance the customer experience and greatly benefit our dealer partners.”

As part of the porscheusa.com website, Porsche Finder is optimized to enable excellent search results on both tablet and mobile devices.  Porsche was wise to optimize searches on such devices because consumer research data reveal that greater than 50 percent of all search users perform vehicle searches on mobile devices.

Yet another aspect of Porsche’s e-commerce strategy is known as “Porsche at Your Service” (PAYS).  This takes the shop-from-home experience one step further by making customer access even easier.  PAYS opens new avenues so that a customer can choose home-delivery options to put that dream Porsche in one’s driveway as unexposed as possible once it has been chosen and purchased online.

Finally, Porsche Financial Services (PFS) is also trying to make it easier to finance and streamline the mobility needs of Porsche’s customers as follows:

  • Payment deferrals — such deferrals will be judged on a case-by-case basis for 30 to 60 days in deferral duration
  • 90 Days to First Payment Finance Program — this program applies to both new and Certified Pre-Owned Vehicles on retail finance contracts dated from April 4 through June 30, 2020, except for contracts executed in the states Maine and Pennsylvania, which prohibit such transactions.
  • 95% APR for 60 Months Finance Program — PFS is offering this program for up to 60 months on a select grouping of new and CPO retail finance contracts dated from April 4 through June 30, 2020. Available only to Level 1 (i.e., Tier 1 credit) qualifying buyers, the 1.95% program can be combined with the 90 Days to First Payment Finance Program.
  • Lease-end extensions — PFS is also allowing a six-month extension on lease contracts, so long as such requests have been received by PFS by May 31, 2020. This is an additional four months longer than the regular extension period, thus giving lessees some peace of mind of extended availability of their vehicles.

Let us know what you think of these Porsche efforts by contributing your Comments below.  We greatly appreciate your input.


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Porsche first-quarter 2020 USA retail sales

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Porsche first-quarter 2020 USA retail sales - Porsche Taycan first electric sports car world premiere: A white Taycan Turbo S, left-front, is poised under soft, gorgeous lighting in this studio photo. Credit: Porsche AG

Porsche Cars North America (PCNA) recently reported its Porsche first-quarter 2020 USA retail sales.  In recent memory, this is an unprecedented reporting move for Porsche AG and for PCNA.

PCNA used to report sales on a monthly basis, but not anymore.  Porsche, Audi and Volkswagen (all under the Volkswagen corporate umbrella) have followed suit along with BMW, Fiat Chrysler, Ford, GM, and Mercedes.  “All of the above” have since discontinued their monthly reporting.

Now on to PCNA’s first Quarter 1 2020 report:

As is the case with all of us, the COVID-9 Pandemic has taken its toll on Porsche sales, too.  As a result, USA retail sales and deliveries suffered a year-on-year decline in the 2020 first quarter.

PCNA’s 192 independently owned and operated USA dealers delivered 11,994 new vehicles from January through March 2020 — a dramatic downturn of -20.2 percent compared to the same period of last year.  In marked contrast, 2019 for Porsche was a record-setting year, culminating into a decade sustained growth.

PCNA’s President and CEO Klaus Zellmer had this to say about this troubling Pandemic:  “PCNA has three clear priorities in these times:  protecting the health of our staff, supporting the mobility needs of our customers, and helping our dealer partners remain vital economic contributors in their communities.”

Mr. Zellmer continued his declaration, “Amid near-term uncertainty, our goal is stability and assistance for all of our stakeholders.  This will also prepare us to rebound all the more energetically when the time comes.”

Chart Q1 2020 Porsche USA sales: Seen here is a chart of a spreadsheet depicting the quantitative numbers of Porsche USA sales forQ1 2020 Porsche USA sales as described in the accompanying article. Source: Porsche Cars North America
Source: Porsche Cars North America

The disappointing news is that total Porsche car sales were off -16.4 percent for Q1 2020 vs. Q1 2019.  Porsche SUV deliveries fell even more dramatically by -22.2 percent from Q1 2020 vs. Q1 2019.

The big news despite all of the doom and gloom is the highly anticipated sales debut of the Taycan Turbo and Taycan Turbo S variants, Porsche’s first all-electric sports-car sedan.  Porsche recorded Taycan sales of 221 units in this first quarter of 2020.  More exciting news is that the Taycan 4S model will be released in the second quarter of 2020.

There was some growth, however.  Porsche Approved Certified Pre-Owned (CPO) sales showed a modest increase of 1.08 percent year-over-year, with a total of 5,827 vehicles for January through March 2020.

Please refer to the accompanying chart above for details of all Porsche first-quarter 2020 USA retail sales.

Feel free to let us know what you think about the Porsche’s Q1 2020 sales during the Covid-19 Pandemic or about the Taycan and/or this post in general by contributing your comments below.  We greatly appreciate your input.


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Annual L.A. Lit Show

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Seen here is the 2017 LA Lit Meet large ballroom. Credit: StuttgartDNA.com

Porsche fans the world over look forward every year to the annual L.A. Lit Show.  This internationally popular event focusing on the offerings and sales of all things Porsche is presented usually on every first Saturday of the month of March at the Airport Hilton in Los Angeles, California, USA.  The Airport Hilton is adjacent to Los Angeles International Airport (LAX).

The name of the annual L.A. Lit Show is short for both the L.A. Lit and Toy Meet Show, as well as the L.A. Porsche and Vintage VW Literature, Toy & Memorabilia Meet Show.

As these alternate appellations suggest, shoppers can browse among tables and tables and tables laden with Porsche and VW literature, toys, and memorabilia – and so much, much more related mostly to the marque of Porsche and all of its vehicles.

In fact, there are so many goods, wares and trinkets presented yearly that the Show overflows into not only one but two ballrooms at the Airport Hilton.  Vendors display all of their goodies from 7 a.m. for Early Bird hunters and gatherers, while the general public is admitted around 9 a.m.


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The Show usually winds down around 1 or 2 or so in the afternoon.  At that time, shoppers then head out to points mostly south to Orange County, where independent Porsche shops, vendors and re-sellers hold Open Houses for the annual L.A. Lit Show attendees in what is known at the L.A. Lit Weekend festivities.  It has since become a longtime tradition.

Click here to see an overview sampling of the festivities of the 2017 L.A. Lit Weekend

Annual L.A. Lit Show: Black "Big Boxster" Porsche Carrera GT, rear, at Callas Rennsport during the 2017 Porsche Lit Week. Credit: StuttgartDNA
Black “Big Boxster” Porsche Carrera GT at Callas Rennsport during the 2017 Porsche Lit Week. Credit: StuttgartDNA
Annual L.A. Lit Show:: LA Dismantler pano of 3 stacked Porsche wrecks in the junkyard. Credit: Los Angeles Dismantler
One of the very-sad-to-see wrecking yards at Los Angeles Dismantler. Credit: Los Angeles Dismantler
Annual L.A. Lit Show: Pictured here is the Carparc USA facade during the 2017 Porsche L.A. Lit Meet Weekend., with signage out front up high and a blue 911 Targa extending out front through the open garage door in b.g. Credit: StuttgartDNA
Carparc USA facade. Credit: StuttgartDNA
Annual L.A. Lit Show: The Steve McQueen Le Mans Trilogy, 2016. By Nicolas Hunziker, Switzerland. Three original paintings, acrylic on canvas, 60 inches by 40 inches each. Commissioned by Chadwick McQueen and the Terry McQueen Testamentary Trust. List Prices: “Between Scenes” Painting No. 1, $75,000; “Just Like Jo” Painting No. 2, $75,000 (reserved); and "No More Waiting” Painting No. 3, $75,000.
The Steve McQueen Le Mans Trilogy, 2016. By Nicolas Hunziker, Switzerland. Three original paintings, acrylic on canvas, 60 inches by 40 inches each. Commissioned by Chadwick McQueen and the Terry McQueen Testamentary Trust. List Prices: “Between Scenes” Painting No. 1, $75,000; “Just Like Jo” Painting No. 2, $75,000 (reserved); and “No More Waiting” Painting No. 3, $75,000.
Annual L.A. Lit Show: Pictured here is the 2017 Porsche LA Lit Meet main room, with some excellent Porsche-themed dioramas in f.g. Credit: StuttgartDNA
The 2017 Porsche LA Lit Meet main room, with some excellent Porsche-themed dioramas in f.g. Credit: StuttgartDNA

The annual L.A. Lit Show was conceived and started over three decades ago by PCAers and Porschephiles Prescott Kelley, Wayne Callaway and Jim Perrin.  Now, though, it is operated under the auspices of venerable Stoddard NLA, one of the largest players in the global Porsche-specific restoration market.  Stoddard NLA took over running of the show in 2017.

If you happen (or plan) to be in the neighborhood of Southern California, USA, during March of any year, you have to check out the annual L.A. Lit Show.  I’ll see you there!

Click here to go to the L.A. Lit Show website

Click here to go to the Airport Hilton website

Click here to go to the Stoddard NLA website

November 2019 Porsche USA sales

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November 2019 Porsche USA sales: This is a photograph of a lava-orange Cayenne coupe, right-front, at speed on a deserted road, with tall green bushes and a cloud-filled sky in b.g. Credit: Porsche AG

PCNA recently unveiled its November 2019 Porsche USA sales numbers.  They were substantial.  This past November proved to be the strongest month in the history of Porsche Cars North America:  Boasting units of 6,326 vehicles, USA sales surged by 11.5 percent over last year’s figures.

Porsche is on track to close 2019 with our tenth year of consecutive growth in deliveries to U.S. customers and the eighth successive record year,” announced Klaus Zellmer, President and CEO of PCNA.

Mr. Zellmer’s confidence is not unfounded.  This year’s record just shattered the all-time record set last November.  Furthermore, total retail sales jumped 7 percent in the first 11 months in 2019, with deliveries of 56,835.

“Beyond our thrilling cars, Porsche Cars North America and our dealers are dedicated to providing an exciting customer experience that helps drive these results,” continued Mr. Zellmer.

Mr. Zellmer substantiated the assertion with the following:  “This is the first year that we’ve won the top spot in three key J.D. Power studies — the Customer Service Index, the Sales Satisfaction Index, and the APEAL Study of automotive performance, execution and layout.”

November 2019 Porsche USA sales: Seen here is a chart of a spreadsheet depicting the quantitative numbers of Porsche USA sales for November 2019 Porsche US sales as described in the accompanying article. Source: Porsche Cars North America
Source: Porsche Cars North America

When we “look deep under the hood” at the numbers (see chart above), it is clear that, ironically, sales of Porsche SUVs drove these record-setting sales figures.

In fact, SUV deliveries outpaced Porsche sports-car sales by almost 2 to 1 last month.  Year over year, SUV sales also surpassed sports-car sales by 37.4 percent.

Specifically, this November’s sales of the new-gen Cayenne grew by 52.4 percent over last November.   Furthermore, year-over-year Cayenne retail growth skyrocketed some 87.4 percent.

The Macan demonstrated a much smaller increase, however:  +17.6 percent this November over last year, with a year-over-year modest decline of -5.3 percent.

A new startling sales spike looms on the retail horizon.  Initial anticipated sales of the new Taycan will more than likely soar in frenzied buying.  Deliveries of the first all-electric Porsche land on our national shores later this month.

Sales of Porsche Approved Certified Pre-Owned (CPO) vehicles also improved once again.  Units totaled 2,257 vehicles in November, an increase of 22.3 percent year-over-year.


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October 2019 USA sales

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October 2019 USA Sales: This photo is a tight shot of the rear “Porsche 911 Carrera” badging and illuminated continuous red taillight strip on a Racing Yellow 911. Credit: Porsche AG

October 2019 USA sales increased 13.1 percent compared to October 2018 sales figures, according to Porsche Cars North America, Inc. (PCNA).  This amounts to 5,447 automobiles and SUVs, an increase of 630 vehicles — the highest monthly sales achievement witnessed so far this year.

October 2019 Porsche USA sales: Seen here is a chart of a spreadsheet depicting the quantitative numbers of Porsche USA sales for October 2019 Porsche US sales as described in the accompanying article. Source: Porsche Cars North America
Source: PCNA

Year-to-date retail sales at the end of October rose by 6.5 percent.  Compared to last year, this represents retail deliveries of 50,509 units, an increase of 3,066 vehicles.

“I think our customers appreciate the range of model choices we offer, whether they are excited by the latest generation of our iconic 911 or an SUV with the heart of a sports car,” said Klaus Zellmer, President and CEO of PCNA.

Mr. Zellmer may be on to something here.  In fact, customer opportunities will increase before the end of the year.  He continued, “Adding the all-electric Taycan to our portfolio gives those customers even more options for Porsche thrills once we start deliveries late this year.”

The new eighth-generation 911 (i.e., 992-gen) recently landed in USA dealer showrooms.  Thus, Porsche 911 sales in October skyrocketed some 65 percent.  The Macan model line showed a healthy 19.2 percent increase, too.

However, other model sales except for the virtually flat Cayenne model line were down considerably (please see accompanying chart above).  Yet Porsche still managed to score the aforementioned 13.1 percent rise, thanks in no small measure to those mammoth 911 sales, aided by the increased sales of the refreshed Macan.

Finally, Porsche Approved Certified Pre-Owned (CPO) sales in the USA rose 24.6 percent year-over-year, with total unit sales of 2,138 vehicles in October.


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Porsche Taycan first electric sports car world premiere

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Porsche Taycan first electric sports car world premiere: Depicted here is a gleaming white Taycan Turbo S, left-front, tooling at speed down a windy mountain road. Credit: Porsche AG

Porsche pulled out all the stops in pulling off the highly “energetic” world premiere of the Porsche Taycan.  The Taycan is Porsche AG’s very first all-electric sports car.  The Porsche Taycan first electric sports car world premiere launched on September 4, 2019.

Unprecedented Taycan Premiere on Three Continents

As an all-time first (and probably last), the unprecedented Porsche Taycan first electric sports car world premiere took place on three continents — simultaneously:

  • North America
  • Europe
  • Asia

Why these locations?  The reasons are two-fold:  (1) The three international venues epitomize the three biggest potential regional markets for the Taycan electric sports car and (2) all three sites are synonymous with the generation of sustainable energy:

  • Niagara Falls — on the American and Canadian border, for its awe-inspiring grandeur of hydropower
  • Neuhardenberg — in Germany, near Berlin, at a solar farm to exemplify solar power, and
  • Pingtan Island — in China, at a wind farm in Fujian Province, to call wind power to mind
Porsche Taycan first electric sports car world premiere: Seen here is a white Taycan with Porsche executives at the Niagra Falls premiere. From left to right: Detlev von Platen, Member of the Executive Board, Sales and Marketing; Stefan Weckbach, Vice President Product Line Taycan; and Ivo van Hulten, Director Interior-Design, Style Porsche. Credit: Porsche AG
At the Niagra Falls Premiere are Detlev von Platen, Member of the Executive Board, Sales and Marketing; Stefan Weckbach, Vice President Product Line Taycan; and Ivo van Hulten, Director Interior-Design, Style Porsche. (l-r). Credit: Porsche AG
Porsche Taycan first electric sports car world premiere: Seen here is a white Taycan with Porsche executives at the Germany premiere. From left to right: Manfred Harrer Vice President Chassis Development; Oliver Blume, Chairman of the Executive Board of Porsche AG; and Michael Mauer, Vice President Style Porsche . Credit: Porsche AG
At the Germany Premiere are Manfred Harrer Vice President Chassis Development; Oliver Blume, Chairman of the Executive Board of Porsche AG; and Michael Mauer, Vice President Style Porsche (l-r). Credit: Porsche AG
At the China Premiere are Peter Varga, Director Exterior Design – Style Porsche; Michael Steiner, Member of the Executive Board of Porsche AG – Research and Development; and Gernot Döllner, Vice President Product and Concept of Porsche AG. Credit: Porsche AG
At the China Premiere are Peter Varga, Director Exterior Design – Style Porsche; Michael Steiner, Member of the Executive Board of Porsche AG – Research and Development; and Gernot Döllner, Vice President Product and Concept of Porsche AG (l-r). Credit: Porsche AG

Porsche handpicked these event settings for very good reason:  They are ideal backdrops for the introduction of the Stuttgart auto manufacturer’s all-electric-powered four-door sports sedan to the world.

In this way, Porsche touted some of its main objectives for developing and producing the Taycan — sustainability and digitalization.  At the time, all three events were livestreamed round the world.

VIEW THE THREE-CONTINENT WORLD PREMIERE BY CLICKING OR TAPPING HERE

So what is to make of these three synchronized international whoop-de-dos?  The objective, of course, was to drive home the historic gravity of the moment — that this is Porsche AG’s maiden voyage into 21st century electric automotive mobility.  This to all Porschephiles and non-Porschephiles alike is in no small measure a very big deal.

Introducing the world premiere in Berlin, Oliver Blume, Chairman of the Executive Board of Porsche AG, announced, “The Taycan links our heritage to the future.  It carries forward the success story of our brand — a brand that has fascinated and thrilled people the world over for more than 70 years.”

Putting an even finer point on it, Mr. Blume pronounced, “This day marks the start of a new era.”

Despite all the global ballyhoo and fanfare, though, two burning questions still linger:

Does the Taycan handle and perform like a real and proper Porsche?  Moreover, will über-purist Porschephiles embrace the Taycan as worthy of even giving it the time of day?

Let’s take a quick look-see at Porsche’s recently released revelations, thoughts, specs and features surrounding the Taycan, shall we?

Porsche Taycan first electric sports car world premiere: A white Taycan Turbo S, left-front, is poised under soft, gorgeous lighting in this studio photo. Credit: Porsche AG

Taycan Overview

The Fundamental Goal

As just alluded to immediately above, Porsche AG’s fundamental goal in developing the new Taycan model line is to bundle the following three aspects seamlessly in the Taycan:

  • The performance and driver engagement of Porsche sports cars, past and present
  • The daily-driver ease found in Porsche sports cars
  • The creation of the first electric Porsche sports car for the future embodying these two foregoing hallmarks that epitomize The Porsche Principle

Porsche Taycan first electric sports car world premiere: Pictured here are two white and blue Taycans poised on a hilltop in the mountains. Credit: Porsche AG

Reverse Release Strategy

Porsche typically releases each model’s base variant or base trim line, and then builds on that initial release with its increasingly more powerful, more exotic trim lines from there.

For example, Turbo variants are usually the penultimate or ultimate releases.  Au contraire, mon frère, this time around.

During this unprecedented tri-continental rollout of its first electric sports car, Porsche AG introduced its top-of-the-food-chain variants of the Taycan — the Taycan Turbo and the most-powerful Taycan Turbo S.

Incidentally, as of this publishing anyway, Porsche AG has not given any explanation as to why it describes these four-door sports sedans — which are devoid of forced-induction internal-combustion engines — as “Turbos.”

Hence, we can only reckon that PAG is attempting to capitalize on the legendary connotations of the word “Turbo,” which is most commonly associated with ruthless Porsche speed and the highest-caliber paragon of The Porsche Mystic.

Perhaps PAG also hopes to connote that the Taycan Turbo and Turbo S are near or at the top of the food chain in terms of Porsche trim lines.  Fair enough.

Porsche Taycan first electric sports car world premiere: Depicted here is the Taycan on track to setting its record on the Nordschleife. Credit: Porsche AG
The Taycan prototype on track to setting its record on the Nordschleife. Credit: Porsche AG

In any case, one of the first tests the Taycan prototype was put through was the setting of the 7:42 record on the Nordschleife.

Porsche E-Performance

Be that as it may, Porsche places these two Turbo and Turbo S variants at the bleeding edge of Porsche E-Performance.  This is because both trim lines are among the most powerful production models in Porsche’s product range.

Here are the just-released specs of the Taycan Turbo:

  • 670 horsepower (500 kW) potential
  • Zero to 60 mph in 3.0 seconds
  • Top speed of 161 mph

Taycan Turbo S specs:

  • 750 horsepower (560 kW) potential when combined with Launch Control and overboost (which is perhaps the Taycan’s analog to an actual turbo for all Porsche AG’s intents and purposes)
  • Zero to 60 mph in 2.6 seconds
  • Top speed of 161 mph

As previously mentioned, Porsche AG is reversing its typical graduated distribution strategy.  Contrary to traditional release rollouts, PAG plans to release the Taycan S and any other less powerful variants later this year.  Porsche will add the Taycan Cross Turismo to the lineup at the end of 2020.

Now a sharper picture of the Stuttgart automobile manufacturer’s earnest commitment to e-mobility is starting to come into focus.   Porsche AG announced at the premiere that, by the year 2022, it will have invested more than 6.6 billion bucks in the Taycan and its production.  Clearly, PAG is all in on electric mobility.

Porsche Taycan first electric sports car world premiere: Depicted here is the Taycan in graphic skeletal view. This shot isolates the internal mechanisms of the Taycan. Credit: Porsche AG
The Taycan in graphic skeletal view. Credit: Porsche AG

Taycan System Voltage, Electric Powertrain, Transmission, Chassis, Recuperation, Driving Modes and Styling Cues

Porsche Taycan first electric sports car world premiere: Shown here in isolated view is the Taycan's 800-volt power supply. Credit: Porsche AG
The Taycan’s 800-volt power supply. Credit: Porsche AG

“Utterly Shocking” System Voltage

All electric vehicles to date run on an aboriginal system voltage of 400 volts.  Enter the Taycan, the first production car running on a state-of-the-art 800-volt system.

If you are an “internal-combustionophile” like me, you may be wondering, “So what’s such a big deal about that”?

Well, Porsche schools us on the matter:  “Under ideal conditions, the charging time from five to 80 percent State of Charge (SoC) is just 22.5 minutes, with a maximum charging power (peak) of up to 270 kW.  The overall capacity of the 800V high voltage battery is 93.4 kWh.

Porsche Taycan first electric sports car world premiere: Depicted here is a blue Taycan next to a charging station in the driveway of a modern home . Credit: Porsche AG

“Taycan drivers can comfortably charge their cars with up to 9.6 kW of alternating current (AC) at home using a standard SAE J1772 connector.”

Zzzzzz . . .

Huh?  Oh sorry.  Was I snoring that bad?

Anyway, what’s more important is what makes the Taycan run, right?  So here goes . . .

Porsche Taycan first electric sports car world premiere: The Taycan drive system is isolated here in this image. Credit: Porsche AG
The Taycan drive system. Credit: Porsche AG

Electric Powertrain and Two-Speed Transmission

Porsche has designed what it describes as innovative, exceptionally efficient electric drive motors.  One drive motor runs the front axle and the second drive motor spins the rear axle.  Hence the Taycan operates as an all-wheel drive automobile.

Porsche Taycan first electric sports car world premiere: The Taycan's 2-speed transmission on the rear axle is shown here. This is an exploded view exposing most of the various internal parts, gears and components. Credit: Porsche AG
The Taycan’s 2-speed transmission. Credit: Porsche AG

The Taycan’s transmission, if you can call it that, is a two-speed affair.  Another Porsche innovation, the transmission mounts on the rear axle.  The transmission’s first gear allows the Taycan to prioritize acceleration from the car’s standing start.

On the other hand, second gear has a very long ratio.  Porsche assures us that the design of this long gear ratio ensures optimal efficiency as well as extraordinary power reserves at high cruising speeds.

(Beware!  Snorer alert!  Insomniacs, rejoice!  Here it comes!)

Porsche Taycan first electric sports car world premiere: Taycan Turbo S permanently excited (i.e., permanent magnetic) synchronous motor is pictured here. Credit: Porsche AG
The Taycan Turbo S’s permanently excited synchronous motor. Credit: Porsche AG

The two drive motors are highly efficient, permanently excited (i.e., possessing a permanent magnet) synchronous mechanisms.  The benefits derived from this excited synchronicity amount to extended range and continuous power produced by the electric powertrain.

The electric motor and pulse-controlled inverter (and transmission on the rear axle) unite together in respective compact drive modules on the front and rear axles.  These modules boast the highest density (kW per cubic foot of package space) compared to all electric powertrains in the marketplace as of this publishing.

But what would Porsche’s electric motors be without their “hairpin” windings of the stator coils (one asks waggishly)?  Apparently, this emerging technology sets the stage for integrating more copper in the stator (whatever that is).  This is supposed to increase power output and torque while maintaining the same component volume.  (Huh?)

(End, snorer alert.)

Unfortunately, the presumably unprecedented EPA data was not available at the time of this publication.

Porsche Taycan first electric sports car world premiere: Depicted here is an isolated view of the Taycan's rolling chassis. Credit: Porsche AG
The Taycan’s rolling chassis. Credit: Porsche AG

Centrally Networked Chassis Systems

The Taycan’s chassis employs a centrally networked control system.  At the heart of this innovative system is Porsche 4D Chassis Control.  The system analyzes and synchronizes all aspects of the chassis components in real time.

Porsche Taycan first electric sports car world premiere: Seen here is an isolated view of the Taycan’s adaptive air suspension with three-chamber technology derived from the Panamera’s cutting-edge suspension engineering. Credit: Porsche AG
The Taycan’s adaptive air suspension with three-chamber technology. Credit: Porsche AG

 The major chassis components include, among other mechanisms, the following:

  • Adaptive air suspension — incorporates three-chamber technology adapted from the Panamera’s cutting-edge suspension engineering
  • Porsche Active Suspension Management (PASM) electronic damper control
  • Optional Porsche Dynamic Chassis Control Sport (PDCC Sport) electromechanical roll stabilization system
  • Porsche Torque Vectoring Plus (PTV Plus)
Porsche Taycan first electric sports car world premiere: Here we see an isolated view of he Taycan’s optional Porsche Dynamic Chassis Control (PDCC). Credit: Porsche AG
The Taycan’s Porsche Dynamic Chassis Control (PDCC). Credit: Porsche AG

Recuperation System and Braking System

Porsche Taycan first electric sports car world premiere: This is an isolated view of the Taycan’s energy recuperation system, on-board power supply and components. Credit: Porsche AG
The Taycan’s energy recuperation system, on-board power supply and components. Credit: Porsche AG

Another important element of the two-motor, all-wheel-drive set-up is its trailblazing recuperation system.  The recuperation system’s maximum potential peaks at 265 kW.  Porsche declares that this is substantially higher than Taycan marketplace rivals.

Formula 1 fans will recognize that this system is based on the basic principles employed by KERS (Kinetic Energy Recovery System) units found on F1 racecars.

Porsche Taycan first electric sports car world premiere: This is a tight shot of a white Taycan’s charging connections and right-front PCCB brake's humongous yellow caliper. Credit: Porsche AG
The Taycan’s charging connections and PCCB brake and humongous yellow caliper. Credit: Porsche AG

Porsche tested the Taycan recuperation system’s braking.  Porsche’s engineers found that the electric motors exclusively execute about 90 percent of day-to-day braking.  Conversely, the hydraulic brake system remains blissfully idle during these conventional scenarios.

Porsche Taycan first electric sports car world premiere: Seen here is a white Taycan Turbo S, canted front, at speed on a mountain road Credit: Porsche AG

Multiple Driving Modes

Most if not all late-model Porsche vehicles have a choice of four familiar driving modes.  The Taycan boasts them too, in addition to a fifth mode (i.e., the last one listed below):

  • Normal
  • Sport
  • Sport Plus
  • Individual — customizable mode
  • Range — maximizes operational efficiency

These multiple driving modes enable drivers to tailor their driving experience and pleasure under all road and track conditions.  The first-generation Taycan goes one step further with “Range” mode.  This new fifth addition allows the driver to maximize vehicle operational efficiency.  The goal here, of course, is to extend the Taycan’s traveling range.

Porsche Taycan first electric sports car world premiere: Pictured is a blue Taycan, right-front, poised with a mountain range in b.g. Credit: Porsche AG

External Styling Cues

Porsche points out the following design aspects, asserting they speak volumes about the Taycan’s inherent Porsche DNA:

  • Wide and flat look from the front, accentuated by sharply contoured wings inherent in most Porsches
  • Highly sculpted side sections
  • Sporty roofline that slopes downward into the car’s rear luggage compartment
  • Typically Porsche shapely baby-got-back hips, formed by the sleek cabin, tight C-pillar and accentuated rear wings

Porsche Taycan first electric sports car world premiere: A white Taycan Turbo S is seen from the right-rear at speed, carving the curves on a twisty road. Credit: Porsche AG

Porsche Taycan first electric sports car world premiere: Seen here is a white Taycan Turbo S's rear badging, as photographed inside a studio. The continuous light bar is illuminated above it. Credit: Porsche AG
The Porsche Taycan Turbo S’s rear badging, and continuous light bar above it. Credit: Porsche AG

The Taycan’s rear section also possesses its own distinctive glass-look logo, a feature integrated into the continuous rear light bar.  All in all, the overall aerodynamically optimized sleek body shape boasts a drag coefficient as low as 0.22.

Porsche Taycan first electric sports car world premiere: Seen here is a visualization of the airflow over the Taycan's aerodynamics. Credit: Porsche AG
The Taycan’s aerodynamics. Credit: Porsche AG

A low coefficient is especially all-important for an electric vehicle to enhance and optimize low energy consumption — which lengthens driving range.

Porsche Taycan first electric sports car world premiere: The Taycan's two fore and aft luggage compartments are pictured. Credit: Porsche AG
The Taycan’s two luggage compartments. Credit: Porsche AG

Another Taycan benefit is the fact that it has two luggage compartments:  2.8 cubic feet in the front storage area, and 12.9 cubic feet in the rear.

Porsche Taycan first electric sports car world premiere: The detached, free-standing Taycan instrument cluster is seen in this photo. Credit: Porsche AG
The detached, free-standing Taycan instrument cluster. Credit: Porsche AG

Internal Styling Cues

Not unlike that of the Carrera GT supercar, the Taycan interior serves as the genesis of and template for most if not all future Porsche vehicle interiors in this, the 21st century.  The interior marks the beginning of an entirely new Porsche interior architecture:

  • Elevated, detached, free-standing, curved instrument cluster, on the highest plane of the dashboard
  • Driver-centric cockpit serving as the interior’s focal point
  • Centralized 10.9-inch infotainment display screen
  • Optional passenger display screen, which combines with the driver display and integrates into a continuous black-paneled glass ribbon spanning the entire dashboard
Porsche Taycan first electric sports car world premiere: The Taycan’s black-paneled dashboard is seen here with the optional passenger display screen. Credit: Porsche AG
The Taycan’s black-paneled dashboard with optional passenger display screen. Credit: Porsche AG

Brand-new to the Taycan interior are intuitive touch operation controls.  There is also a vocal-response system.  This voice-activation interface can be initially accessed by simply uttering, “Hey, Porsche,” followed by the desired vocal request.

Consequently, the usual suspects of overwhelming three-dimensional buttons, switches and controls chronically denigrated with respect to previous Porsche automobiles survive at a very bare minimum in the Taycan.

Another Porsche first is the option of a completely leather-free interior.  Instead, Porsche introduces what it calls “innovative recycled materials” on offer.  Along with other elements unique to the Taycan, this is in keeping with the concept of sustainability for Porsche’s first all-electric sports car.

Porsche Taycan first electric sports car world premiere: Depicted here is an exploded view of the Taycan Turbo S’s Performance Battery Plus with 93.4 kWh. It shows the various separated parts and components of the battery. Credit: Porsche AG
The Taycan Turbo S’s Performance Battery Plus with 93.4 kWh. Credit: Porsche AG

The Taycan has the lowest center of gravity of all Porsches that ever came before it.  This is possible only because of the low, low position of the humongous battery.  That battery has “foot garages.”  These are recesses hollowed out back at the rear foot well for rear-passenger comfort.

This low center of gravity also enables the classically low roofline typical of sports cars in general, and Porsche automobiles in particular.

Porsche Taycan first electric sports car world premiere: Pictured here is a white Taycan Turbo S displayed during the world premiere at a Neuhardenberg, Germany, solar farm in b.g. Credit: Porsche AG

Performance vs. Sustainability

So did Porsche AG successfully accomplish its objective of blending Porsche performance with sustainability?  More specifically, did PAG deftly bundle Porsche driver engagement, Porsche day-to-day driver comfort as well as zero emissions and 21st century sustainability— all seamlessly embodied in the Taycan?

According to Michael Steiner, Member of the Executive Board of Porsche AG – Research and Development, “We promised a true Porsche for the age of electric mobility — a fascinating sports car that not only excites in terms of its technology and driving dynamics, but also sparks a passion in people all over the world, just like its legendary predecessors have done.”

Mr. Steiner puts an even finer point on it, declaring, “Now we are delivering on this promise.”

Well, it seems compelling to me after digesting all of the above — but the jury is still out, actually.  The jury is still out because we have to wait and see what happens when multiple analytical test runs and test drives thoroughly put the Taycan through its paces.

Speaking of which, check out these preliminary shakedowns so far:

Feel free to let us know what you think about the Taycan and/or this post by contributing your comments below.  We greatly appreciate your input.


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September 2019 Porsche USA sales

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Depicted here is a bold but elegant 992-gen 911 design sketch, with a comparative 930 sketch superimposed in b.g. Credit: Porsche AG

Porsche Cars North America, Inc., (PCNA) recently announced its September 2019 Porsche USA sales figures.  USA Porsche sales for September amounted to 5,213 sports cars and SUVs.  This represents a modest uptick of 2.2 percent over September 2018 sales.

Total year-to-date sales for the last three full quarters weighed in at 45,062 unit deliveries, a healthier rise of 5.7 percent over last September’s figures.

According to Klaus Zellmer, President and CEO of PCNA, “September was a snapshot of the Porsche story.  The heart of our brand — the next-generation 911 — arrived in U.S. showrooms with a bang while the new Cayenne extended its winning streak as the sports car of SUVs.”

September 2019 Porsche USA sales: Seen here is a chart of a spreadsheet depicting the quantitative numbers of Porsche USA sales for September 2019 Porsche US sales as described in the accompanying article. Source: Porsche Cars North America
Source: PCNA

The Porsche 911 enjoyed a heady surge of 24.3 percent compared to last September’s unit sales.  The newly re-designed and re-engineered Cayenne, the larger of Porsche’s two SUV models, enjoyed an even greater increase of 30.7 percent over last September’s numbers.

Mr. Zellmer continued, “All of this was against the backdrop of the September 4 world premiere of the Taycan, the first all-electric Porsche, which starts reaching U.S. customers late this year.”

Ironically (or maybe not so much), Porsche’s year-to-date sports-car sales nose-dived (-17.8 percent), whereas Porsche’s year-to-date SUV sales skyrocketed (+22.4 percent) compared with 2018 sales.

Finally, Porsche Approved Certified Pre-Owned (CPO) USA sales also grew year-over-year, with 1,827 units purchased, a respectable upward bump of 4.8 percent.


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Porsche Certified Pre-Owned (CPO) Program

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Porsche Certified Pre-Owned (CPO) Program: 911 Carrera 991.2 rear lid grille. Credit: Porsche AG

Most automotive-industry pundits agree on only one thing when it comes to any automaker’s certified pre-owned (CPO) program: 

2019 Premier Porsche Dealers list announced

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2019 Premier Porsche Dealers list announced: Pictured here is a Porsche dealership's facade at sunset, with the archetypical bold PORSCHE signage lit up in Guards Red. Credit: Porsche AG

The 2019 Premier Porsche Dealers list was recently revealed.  The list of the “Top Porsche Dealers” across America and Canada was released by Porsche Cars North America, Inc. (PCNA), USA importer and distributor of Porsche automobiles.

The 2019 Premier Porsche Dealers list consists of those dealers that PCNA deems worthy of being in its Premier Dealer Program.

This prestigious Premier Dealer Program acknowledges and rewards Porsche dealerships that most diligently implement the key principles of the Porsche Business Model and, in so doing, consistently exceed the expectations of their customers.

The 2019 Premier Porsche Dealers list follows:

If you have patronized any of these dealers, simply CLICK or TAP on that dealer’s name to share your comments with all of us.

Once you get to that dealer’s directory listing in our StuttgartDNA Porsche Resources Directory, simply CLICK or TAP on the “REVIEWS” tab.  Share your interactions that you experienced with each dealer’s services, its workmanship and its customer service now under the “RATINGS — Post your review” section of the dealer’s “REVIEWS” tab.

Your input is greatly appreciated by both StuttgartDNA and the Premier Porsche Dealers!


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Porsche 914 Okteenerfest

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Seen here is the logo for Okteenerfest 2019 (lrg) - in celebration of 50 years of the Porsche 914. Credit: Okteenerfest

What is Okteenerfest?

PORSCHE 914 OKTEENERFEST is an annual Southeastern U.S. gathering of increasingly rare, out-of-production Porsche 914 automobiles and their owners.