Welcome to our StuttgartDNA Buying Guide on how to search for and purchase Porsche 911 LEGO model building kits and other Porsche LEGO sets. To do so, it’s helpful to learn that the Porsche LEGO® alliance spawned models under three major LEGO themes:
- Speed Champions
- Creator Expert
But first, for context, we briefly explore the collaboration between Porsche® AG and the LEGO® Group. We will summarize the ties and symbiotic relationship between the two companies. We also survey the Porsche 911 LEGO products and other Porsche LEGO models created through that collaboration.
The Porsche LEGO model-building kits come in various styles and models. These Porsche LEGO products make great gifts year-round for birthdays, holidays, anniversaries or any other special occasions — which no doubt could be one reason why you dropped by to check out this article, isn’t it?
As an added bonus over time, unopened, unassembled LEGO specimens could become collectors’ items. In turn, each Porsche LEGO set could fetch a pretty penny down the road — as you may come to realize during your search for some of these more rare finds.
- The Porsche LEGO Collaborative Partnership
- How did the Porsche LEGO collaboration begin?
- Why would Porsche and LEGO want to partner on Porsche LEGO sets?
- So why is the Porsche and LEGO collaboration so successful?
- Three Major LEGO Themes for Porsche
- Speed Champions Theme
- Technic Theme
- Creator Expert Theme
- Ways to Buy LEGO Porsche Models and Kits
- Major Shopping Websites
- Shopping Websites Specializing in LEGO Products
- Blogs Specializing in LEGO Products
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The Porsche LEGO Collaborative Partnership
How did the Porsche LEGO collaboration begin?
Some pundits and websites online have dubbed LEGO as “the Apple of toys.” So it stands to reason that the Danish toy company would inevitably “hook up” with Porsche. Such a collaboration bodes well since these two giants in their own fields are naturals to create an ideal symbiotic business relationship.
The blessings of collaboration between Porsche and LEGO began as announced in 2014 with LEGO naming a new theme in its line, LEGO Speed Champions.
LEGO went on to announce deals to build LEGO model sets not only with Porsche, but also with car manufacturers Ferrari and McLaren Mercedes, based on their respective iconic cars.
First to appear for purchase in spring 2015, these new model lines became the first kits released under the Speed Champions theme.
LEGO’s initial press release about the new theme touted, “[It will be] a new, high-speed product line for building the most favourite cars from LEGO bricks: the LEGO Speed Champions. An adrenaline kick and the thrill of speed are included. The new brick-built car models will get the hearts of five- to eleven-year-old as well as grown-up engine fans beating faster.”
The inaugural Porsche LEGO “brickification” models to be built with LEGO’s brick building blocks were the Porsche LEGO 918 Spyder and Porsche LEGO 911 GT Finish Line kit.
As it turned out, the new releases were a smashing success. This ensued despite the rather cheesy detailing depicted via stickers and decals inside the box. So it became such a deal being able to buy a LEGO 918 Spyder at a tiny fraction of the real 918 Spyder’s original starting MSRP of $845,000 (USD).
In addition, LEGO went on to produce accompanying detail parts and pieces. These included finish-line kits and pit-lane kits and pit-crew kits. There were also the familiar mini-figures in yellow tone, mini-figure overalls, winner’s cup trophies, racing flags, and other assorted detailed tools.
Why would Porsche and LEGO want to partner on Porsche LEGO sets?
The Porsche Lego partnership proved to be a very lucrative alliance: These co-branded LEGO and Porsche products serve as very attractive crossover items for both LEGO and Porsche fans.
The lucrative synergy was confirmed by the rapid sold-out status of the original creations under their partnership.
Why? Completing each assembly task and phase of any Porsche LEGO is cathartic. What is more rewarding and reinforcing than one’s satisfaction and confidence in oneself when completing a job well done?
In short, this becomes an emotional catharsis in these times of hectic hustle and bustle — not to mention taking a momentary break from our addiction to our spellbinding mobile devices.
It is a virtually perfect symbiosis: Building a Porsche LEGO set could be almost equally rewarding as powering our Porsches on road or track. So too is it equally rewarding for both adults and children.
The distinction is expressed in that familiar proverb, “The only difference between men and boys is the price of their toys.” (Women and girls too, don’t you know.)
So why is the Porsche and LEGO collaboration so successful?
The defining hallmark of the Porsche Lego alliance is the fact that LEGO models are great for both children and adults, as alluded to above. Assembly of Porsche LEGO sets and kits serves as stimulating therapy.
Most important, though, it is a veritable refuge from the social-media world — the perfect way to disconnect from “Smartphone Grid(lock).”
Three Major LEGO Themes for Porsche
The Porsche LEGO alliance so far has produced models under three distinct LEGO themes:
- Speed Champions
- Creator Expert
Speed Champions Theme
The racing-inspired LEGO Speed Champions theme was the first one to usher Porsche into the LEGO fold. Originating in 2017, Speed Champions is designed for kids from age five to eleven. Yet, as with other thematic LEGO models and kits, the theme’s Porsche LEGO sets delight many adults who are totally into the Porsche marque.
The finished product of each LEGO Speed Champions model is a beautifully detailed LEGO brick replica suitable for proud display.
Along with other LEGO-themed Porsche model kits, these Speed Champion kits also make ideal gifts year-round. They are ideal for Christmas, Hanukah, birthdays, anniversaries, and other celebratory milestones.
Additional attractive Porsche Speed Champions gift ideas include mini-figures in full racing regalia. There are also replacement hub caps and other options for your own personal customization.
Prime examples of the Speed Champions LEGO Porsche models are:
- LEGO 75887 Porsche 919 Hybrid
- LEGO 75912 Porsche 911 GT Finish Line Kit
FEATURED Speed Champions model: LEGO 75887 Porsche 919 Hybrid —
The 919 Hybrid model is based on Porsche’s Le Mans hat-trick-winning endurance hybrid race car. The LEGO 75887 Porsche 919 Hybrid specimen includes such features as:
- Detailed cockpit and removable windscreen
- Mini-figure driver, which fits through the removable windscreen
- Wheels with rubber tires
- Authentic design details, racing colors and race-graphics stickers / appliques
- Racing Start / Finish standing post, highlighting a translucent-green light-style feature
- Suitable for ages 7 through 14, as well as adults of all ages among us
- Accessory elements include a laptop to calculate race strategy and Porsche racing driver’s helmet
- The Porsche 919 Hybrid measures over 1” (5cm) high, 5” (15cm) long and 2” (6cm) wide
- The Start / Finish post measures over 2” (6cm) high, 1” (3cm) wide and under 1” (2cm) deep
LEGO introduced the Technical Sets theme in 1977 after morphing from its original genesis as the Expert Builder series. In 1982 the Technical Sets then in turn morphed in the Technic theme. It is designed for kids 6 years old and older. The initial goal was to expose youngsters to the introductory principles of engineering.
LEGO ushers kids along this engineering path with Technic’s hallmarks of working axles, gearboxes and wheels. By building these Technic elements, kids start to grasp the principles of propulsion applied to cars, motorcycles and construction vehicles.
In any case, there’s nothing stopping adults with a keen desire to build models to also join in on the model-building fun.
Such examples of Technic models are:
The inaugural LEGO Technic Porsche was the LEGO 42096 Technic Porsche 911 RSR. This LEGO Technic Porsche is featured immediately below.
FEATURED Technic model: LEGO 42096 Technic Porsche 911 RSR —
An exceptional example of the LEGO Technic collection is the LEGO Technic 42096 Porsche 911 RSR. LEGO developed this LEGO Technic Porsche in close partnership with Porsche and its Motorsport division.
Thus it bears an uncanny resemblance to the actual Porsche 911 RSR racecar, albeit with pleasantly unmistakable trademark-LEGO undertones.
The LEGO 911 RSR features a six-cylinder “boxer” engine mounted in front of the rear axle for the first time. It includes pistons that move up and down. The driver’s door also bears a map of world-famed Laguna Seca Raceway near Monterey, California.
Additional LEGO 911 RSR features of the 1,580-piece LEGO Technic Porsche model:
- Functioning differential
- Independent suspension
- Visible cockpit highlighting a radar screen, functioning steering wheel and fire-extinguishing system
- Black-spoked racing rims
- Authentic headlights and taillights
- Iconic trademark Porsche Motorsport white, red and black livery
- Rear aero wing with identical “swan neck” mounts
- Aerodynamic side-mirror mounts
- Extended rear diffuser just like the one on the actual Porsche racecar
- The LEGO 911 RSR measures over 5” (13cm) high, 19” (50cm) long and 7” (20cm) wide
- The kit consists of 1,580 pieces
The LEGO 42096 Porsche 911 RSR model sports moving parts, mechanisms and aerodynamic design. These advanced elements especially benefit youngsters. They serve as wonderful introductions to basic approachable engineering principles and concepts.
The Porsche 911 RSR model includes a sticker sheet with decals and stickers to add more detail to the model. But as mentioned, this is a somewhat unsophisticated approach.
Creator Expert Theme
The Creator Expert LEGO theme building sets are a little more advanced. They cater to the slightly-more-conscientious builders who can tackle the theme’s increased challenges. Creator Expert building sets range in subtheme from home décor to large global landmarks to classic cars.
Among such cars represented, the Creator Expert theme features the LEGO Porsche 911 Two-in-One 10295 Porsche 911 Turbo and 911 Targa model car building kit. With the issuance of this Porsche LEGO 10295 set, the Danish company once again pays homage to Porsche’s iconic 911 sports car.
The Creator Expert’s models are not only challenging and rewarding, but also attractive and collectible for display when the build has been proudly completed.
FEATURED Creator model: LEGO 10295 2-in-1 Creator Porsche 911 Turbo and 911 Targa —
This 1,458-piece set in white allows you to build either a classic 911 Targa model with the period-correct impact bumpers from that 1974-through-1989 era, or a 930-generation Porsche 911 Turbo. It has to be either one or the other.
On the bright side, though, the LEGO 10295 2-in-1 Creator Porsche 911 allows either Porsche’s convertible fans or coupe fans to have it their way, respectively. Either way, it’s still fun for any child or adult to embark on a challenging build experience.
While the LEGO 10295 was created under the Creator Expert LEGO theme, LEGO also categorizes its LEGO 10295 Porsche under the Danish company’s “Icons Collection.”
The Icons Collection showcases sets that are considered slightly more challenging, as well as suitable to being put on display. Sets include classic vehicles, modular buildings, home décor sets and pop-culture icons.
The Targa model features that iconic, never-before-produced, unmistakably-Porsche stylish roll bar. The Turbo model boasts the installation of Porsche’s legendary “widow-maker” turbocharged engine.
Both model options include:
- Period-correct front and rear bumpers from the 1974 through 1989 model years
- 911-correct angled headlights
- Realistic tan-interior cockpit features, which include an operating steering wheel controlling the front suspension’s tires, as well as an emergency brake, and tilting driver and passenger seats
- Rear engine decklid, closing and opening to reveal the brick-built air-cooled boxer engine, complete with trademark central fan, intake and air pump
- Model dimensions are 4 in. (10 cm) high, 13.5 in. (35 cm) long and 6 in. (16 cm) wide
- The kit consists of 1,458 pieces
10295 930 Turbo Option
The LEGO 10295 930 Turbo option features the major styling cues that make a 930 Turbo, well, an unmistakable 930 Turbo.
- Legendary turbocharged air-cooled flat-six engine, the first such turbo engine available in a Porsche production car
- Rear “whale tail” spoiler incorporated within the engine lid
- Wider rear axle assembly and flared rear fenders
10295 Targa Option
The LEGO 10295 Targa option sports the unmistakable styling cues proclaiming this 911 a true Porsche Targa.
Some select features:
- Targa removable center roof section, storable in the “frunk,” or front trunk
- Unique, iconic wide Targa roll bar band
- Rear glass window sloping down from the trademark roll bar
- Its own wheel design
LEGO VIP Program 10295 Creator Porsche 911 2-in-1 Model Kit
If you’re lucky enough to stumble upon the original LEGO VIP Program introductory model issue, then you’ll probably have to pay a premium price.
With this limited-number LEGO Porsche Owner’s Edition, you will also score a bundle of additional perks not included with the subsequently released non-VIP kits. The VIP kit contains some of the following:
- Authentic Certificate of Ownership
- LEGO-Porsche card wallet in this limited-edition’s collector’s portfolio
- Witty advertising poster LEGO art prints touting the LEGO 10295 kit, emulating original Porsche advertising posters from the 1980s
To learn more about the LEGO VIP Limited-Edition Model, click here to access Porsche’s own elaboration on the subject.
Genesis of the LEGO 10295 Creator Porsche 911 2-in-1 Model Kit
This Creator-themed model began as the brainchild inside the creative noggin of LEGO Group Design Master Michael Psiaki. (Please view the YouTube video above to learn more about this genesis.)
Passionate about developing his first Porsche 911 project, Mr. Psiaki initially built a concept model during his free time as granted to all designers by, and at, the company to pursue personal projects for further potential gestation.
Long story short, LEGO flashed the greenlight to propel the project in motion. Collaboration with Porsche AG commenced in December 2019.
Mr. Psiaki joined forces with Porsche AG’s Joerg Thilow, Project Development for Porsche Heritage and the Porsche Museum. The burgeoning project developed in remote Zoom-like fashion online during the COVID-19 Pandemic.
Mr. Thilow provided Mr. Psiaki with as much input as possible to ensure that the final product would be as authentic and accurate as possible. This tireless development finally concluded in May 2020.
Ways to Buy LEGO Porsche Models and Kits
Major Shopping Websites
It may come as no surprise that the LEGO site is a great introductory point of departure to get a LEGO thematic and categorized lay of the land. Next, check the major shopping websites such as:
Shopping Websites Specializing in LEGO Products
There are shopping websites that specialize in LEGO products. Some of the major ones include, but are definitely not limited to:
Blogs Specializing in LEGO Products
Be sure to check out blogs that specialize in bringing you the ins and outs and minutia all about the LEGO company and its products. Some of the major blogs include, but are definitely not limited to:
Google “Shopping” Search
Still not finding what you’re looking for? Do a Google Search for the particular model you are searching for, then click or tap on the “Shopping” tab. This will allow you to sort through the various websites/storefronts that may have your desired model. You can take your choice of all stores and prices on offer.
The on-going Porsche / LEGO alliance benefits us all. We get to own our own desired models “at such a deal!” in model form, as well as creatively spend our precious idle time tinkering with our own masterpieces.
This is golden. Here’s the constant refrain among LEGO personnel about the appeal of LEGO: “The joy of building, and the pride of creation.”
We believe that proclamation truly sums up the essence of the collaboration between Porsche AG and the LEGO Group.
I’m sure that Porsche AG and the LEGO Group must be plotting new collaborative projects. As soon as we catch wind of any of them, we will make sure that you are the first to know.
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LEGO and the LEGO logo are registered trademarks of the LEGO Group. © 2022 The LEGO Group. Porsche and the Porsche logo are registered trademarks of Porsche AG. © 2022 Porsche AG.