Porsche Cars North America, Inc., (PCNA) recently announced its September 2019 Porsche USA sales figures. USA Porsche sales for September amounted to 5,213 sports cars and SUVs. This represents a modest uptick of 2.2 percent over September 2018 sales.
Total year-to-date sales for the last three full quarters weighed in at 45,062 unit deliveries, a healthier rise of 5.7 percent over last September’s figures.
According to Klaus Zellmer, President and CEO of PCNA, “September was a snapshot of the Porsche story. The heart of our brand — the next-generation 911 — arrived in U.S. showrooms with a bang while the new Cayenne extended its winning streak as the sports car of SUVs.”
The Porsche 911 enjoyed a heady surge of 24.3 percent compared to last September’s unit sales. The newly re-designed and re-engineered Cayenne, the larger of Porsche’s two SUV models, enjoyed an even greater increase of 30.7 percent over last September’s numbers.
Mr. Zellmer continued, “All of this was against the backdrop of the September 4 world premiere of the Taycan, the first all-electric Porsche, which starts reaching U.S. customers late this year.”
Ironically (or maybe not so much), Porsche’s year-to-date sports-car sales nose-dived (-17.8 percent), whereas Porsche’s year-to-date SUV sales skyrocketed (+22.4 percent) compared with 2018 sales.
Finally, Porsche Approved Certified Pre-Owned (CPO) USA sales also grew year-over-year, with 1,827 units purchased, a respectable upward bump of 4.8 percent.