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Porsche first-quarter 2021 USA retail sales showed off some nice legs. 

Porsche Cars North America (PCNA) revealed that the first three months of 2021 yielded total sales of 17,368 units — up close to a healthy 45 percent compared to the same quarter last year.

Three Consecutive Quarters in the Black

Q1 2021 total quarterly sales were only slightly eclipsed by the 17,560 units delivered last quarter, fourth-quarter 2020.  Thus PCNA enjoyed the two best quarter sales ever, back-to-back. 

Moreover, Q1 2021 was the third successive positive quarter as demonstrated by year-over-year growth.

“Porsche passion is alive and well in the United States.”

— Kjell Gruner, President and CEO of Porsche Cars North America
Porsche first-quarter 2021 USA retail sales: Seen here is a chart of a spreadsheet depicting the quantitative numbers of Porsche USA sales for Q1 2021 and year-to-date USA 2021 sales as described in the accompanying article. Source: Porsche Cars North America
Source: Porsche Cars North America

718 Mid-Engines Emerge as Reigning Goliaths

Growth across the 911, 718, Cayenne, Macan and Taycan model lines drove those robust Porsche first-quarter 2021 USA retail sales.  Porsche’s iconic 911 earned modest growth of over 7 percent. 

The 718 Boxster and 718 Cayman, however, proved themselves to be quite the formidable reigning growth Goliaths in Q1 2021 — nearly tripling deliveries, compared to Q1 2020. 

“Porsche passion is alive and well in the United States.

These results are a testament to the drive of our dealers and colleagues, as well as the strongest lineup of cars we’ve ever had — from the 911 to our first electric car, the Taycan. We have ambitious goals for the future and will continue to forge ahead, exceeding expectations along the way.”
— Kjell Gruner, President and CEO of Porsche Cars North America

Taycan vs. Panamera:  No Contest

The new all-electric Taycan model line generated sales of over 2,000 units in Q1 2021.  These ample deliveries were second only to those of the Porsche 911.  The debut of the rear-wheel drive Taycan contributed substantially to overall Taycan USA sales. 

The Panamera trim lines, conversely, epitomized the only disappointment in nationwide deliveries.  Panamera sales were down by almost 62 percent. 

You may have noticed in the chart above that the Taycan shows an impressively humongous variance of +808.6%.

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But don’t be fooled.

This variance is skewed wildly out of proportion because it doesn’t reflect a true comparison to Taycan sales spread across the entire year of 2020. Rather, it is a comparison relative to the Taycan’s debut release and availability very late at the end of 2020.

CPO Sales on the Rise

However, Porsche Approved Certified Pre-Owned (CPO) deliveries in the States exhibited substantial increases.  At 7,107 units, Q1 2021 CPO sales rose by 22 percent, relative to the first quarter of 2020. 

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