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Porsche AG first-half-year 2022 worldwide sales amassed 145,860 deliveries. Porsche enjoyed such modestly high numbers in spite of a series of hurdles. Sales between January and June 2022, however, incurred a 5 percent decline compared to the same period last year.
“We and our dealers have successfully navigated a first half-year shaped by external factors and uncertainties,” asserts Detlev von Platen, Board Member for Sales and Marketing at Porsche AG.
“In addition to the difficulties posed by the resurgence of the COVID pandemic in China and other markets, ongoing supply-chain- and logistics-related challenges have accompanied us.”
Worldwide Sales Breakdown by Region
Global sales in H1 showed a variety of ups and downs. Worldwide sales depended on deliveries region by region.
Europe, for example, showed robust sales. Sales in the “Old World” increased to 43,087 deliveries. This translated to a year-over-year upsurge of 7 percent. This built upon already strong sales of the same period in 2021.
Drilling down further, sales growth in Germany amounted to 13,785 deliveries. This H1 year-over-year 5 percent increase in Porsche’s own mother country of Deutschland generally buttressed both European as well as global expanded sales deliveries.
China, the largest global market-share polity, showed the greatest decline, however. The Land of the Red Dragon suffered a negative 16 percent shellacking in the first half of the year.
Another downturn occurred in the United States, Porsche’s second largest global market. The two countries brought down overall numbers in the Asia-Pacific, Africa and Middle East region and the Americas region, respectively.
Worldwide Sales Breakdown by Model
Yet again, SUV models dominated Porsche AG’s H1 worldwide sales. All other models produced respectable numbers despite supply-chain bottlenecks.
The Cayenne, Porsche’s larger SUV, boasted the strongest sales deliveries. Global customers drove 41,947 units home.
The Macan, the Stuttgart, Germany, luxury car company’s perennial best-seller, came in at second place with sales of 38,039 deliveries.
The 911, Porsche’s sports-car icon, put happy miles of smiles on the faces of 21,616 worldwide customers.
The Taycan, the company’s first all-electric passenger car, came in an anemic third position, with sales of 18,877 units. The Taycan suffered the most from those aforementioned supply-chain issues.
The Panamera, the other passenger car in the Porsche’s stable, saw deliveries of 15,604 units.
The 718 Cayman coupe and 718 Boxster roadster, Porsche’s nimble, mid-engined sports cars, tallied up 9,777 deliveries.
Mr. von Platen sums it all up, bringing the big picture into focus: “We are heading into the third quarter full of energy and optimism and, in addition to deliveries, we continue to focus on unique brand experiences for our customers.”
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