Atlanta-based Porsche Cars North America, Inc. (PCNA) recently revealed March sales figures of 4,779 Porsche vehicles. This is a new record high for the month of March.
This latest record for March arrives in the wake of record months for January and February. Accordingly, 15,015 Porsche automobiles sold in Q1 of 2019 reflects an increase of 7.6 percent over sales in the first quarter of 2018.
“It has been a month of celebrations for Porsche,” announced Klaus Zellmer, President and CEO of PCNA. “First, we claimed the No. 1 spot in the 2019 J.D. Power Customer Service Index Study, followed by a record March. This is a testament to our 191 U.S. dealers and their employees, who help ensure our customer experience lives up to the same superb quality as our cars.”
Increased demand for the new Cayenne contributed to this record in March (+76.3 percent over March 2018) and in Q1 (+69.1 percent over 2018).
While sales of the 911 were down by 9.1 percent this March compared to last March, Porsche’s iconic 991 produced a 15.3 percent increase with 2,894 units this quarter compared to Q1 of 2018. These impressive 911 results precede the highly anticipated debut of the new 992-gen of the 911 later this year.
Mr. Zellmer sums it all up: “I am grateful customers are already showing this level of Porsche passion at the start of an amazing year that will feature a new 911, a refreshed Macan, and our first purely electric sports car, the Taycan.”
Porsche Approved Certified Pre-Owned (CPO) U.S. sales saw an increase of 12.6 percent year-over-year, with 2,280 units driving off dealer lots.