Porsche December 2016 USA sales have been released. Also reported was the fact that, by selling 54,280 automobiles through the end of the year, Porsche set a 2016 American record. This represents an increase of 4.9% over 2015 auto sales figures, a new Porsche Cars North America (PCNA) record.
In the wake of these rather impressive Porsche December 2016 USA sales figures, the Porsche brass at PCNA were beaming.
“Our product offensive continued to thrive with the arrival of 23 new model variants in 2016,” affirmed Klaus Zellmer, President and CEO, Porsche Cars North America.
“As a result, we achieved our seventh consecutive year of increased sales. I am confident we will see steady growth in 2017 with balanced supply and demand.”
It’s interesting to note, however, that model-by-model Porsche sales figures were not all peaches and cream: That is, ironically, as the spreadsheet above indicates, almost all models were actually down an average of 8.75% — including all 911 variants.
So you may be rightly challenging, “But I thought you said Porsche Cars North America earned a net-net average 2016 year-over-year sales increase of almost +5%. So what gives?”
Indeed we did. Why?
That’s because all Macan models were blessed with an astounding year-over-year growth of 43%(!).
Not bad for Porsche’s compact luxury crossover SUV that so many Porsche purists continue to frown upon, eh?
(Parenthetically, the purists in our midst also looked down their noses at the 914, 924, 928, Boxster, Cayman, and Cayenne, too. But many of these models from year to year snatched our revered Stuttgart sports-car manufacturer from the chopping block and saved it from the bankruptcy courts time after time. This thus allowed the sometime-over-idolized 911 to not only survive, but thrive into the 21st century, and possibly beyond.)
Joe Lawrence, Executive Vice President and COO, Porsche Cars North America, is well aware of the sheer gravity of non-911 models in perpetuating the continued production of the 911 and all other Porsche sports cars [our emphasis] into the long-term future:
“Macan sales accelerated strongly in 2016 with the introduction of new variants. Porsche plug-in hybrid sales were also promising with 2,111 Cayenne S E-Hybrid models retailed, a 92% increase over 2015.”
As if to put an even finer point on the issue that there will continue in perpetuity to be no substitute for Porsche, Mr. Lawrence concluded, “In 2017, we look forward to the highly anticipated, all-new Panamera, as well as the first full year of sales for our new 911 and 718 sports car models.”
Finally, the Porsche December 2016 USA sales figures further indicated that December 2016 also witnessed increased Porsche Approved Certified Pre-Owned sales in the States. 1,730 Porsche CPO units were sold in our festive year-end holiday month.
Annual figures were equally impressive. Porsche Approved Certified Pre-Owned vehicle USA sales increased by 15.1% over 2015 numbers. Total annual sales came in at 16,981 units.