2020 Porsche USA sales scored their second-best revenues to date, according to Porsche Cars North America (PCNA). Despite the COVID Pandemic, annual numbers declined only by 6.9 percent, compared to 2019. Nonetheless, 2020 annual figures still exceeded 2018’s sales numbers.
Fourth-quarter revenue came in at a record 6.4 percent compared to a year ago, with 17,560 deliveries. This was the second consecutive positive quarter, demonstrating the robust ongoing recovery in the wake of the Pandemic.
“Achieving our second-best sales year in the U.S. despite the many challenges of 2020 is a testament to the resilience of Porsche, the dedication of our dealer partners, and the excitement generated by our brand,” asserted Kjell Gruner, President and CEO of PCNA.
“Now we start 2021 with the most diverse and complete range of cars we’ve ever had,” continued Mr. Gruner, “from the groundbreaking Taycan, to the sleek Cayenne Coupe and phenomenal 911 Turbo S. I am optimistic for PCNA and our 192 independently owned and operated U.S. dealers.”
The immortal 911 garnered the highest two-door sports-car deliveries. The Macan and Cayenne characteristically performed strong throughout 2020, as well.
The Taycan, Porsche’s first all-electric model, performed admirably, with 4,414 deliveries across the USA last year — interestingly with close to one-quarter of those sales demanded by California customers.
Porsche Approved Certified Pre-Owned (CPO) sales did well, too. CPO units totaled 27,261 deliveries, up 8.6 percent compared to last year. For example, CPO sales yielded 7,081 units in the fourth quarter.