Dr. Ing. h.c. F. Porsche AG announced 2018 Porsche worldwide record sales recently.  Porsche AG delivered 256,255 automobiles across the globe, which shatters all previous sales records.  Compared to 2017’s record sales, 2018’s deliveries represent a 4 percent surge.

Here is a select worldwide distribution sampling of the best-selling models in 2018:

  • Macan — Porsche’s smaller SUV continues to exhibit stellar performance as the most successful Porsche model in recent times.  The nimble Porsche SUV stole the show outselling all others with 86,031 worldwide deliveries, outpacing the Cayenne’s 71,458 sales volume
  • 911 — the timeless Porsche flagship also enjoyed double-digit growth.  The iconic 911 overcame late release of its new generation in latter 2018, nonetheless garnering a healthy growth rate of 10 percent with 35,573 cars in sales

“The capacity of the 911 to fascinate is stronger than ever,” echoed Detlev von Platen, Member of the Executive Board responsible for Sales and Marketing at Porsche AG.  “We just celebrated the world premiere of the new 911 at the end of the year at the Los Angeles Auto Show, and yet our sports car icon once again inspired more customers in 2018 than in the previous year.”

2018 Porsche worldwide record sales: This spreadsheet chart quantifies Porsche AG's record 2018 worldwide sales as outlined in the text of this accompanying article. Source: Porsche AG
Source: Porsche AG

In terms of worldwide sales regions, China continues to dominate the international marketplace.  The People’s Republic reigned supreme in sales with 80,108 deliveries, up 12 percent from 2017 annual numbers.

This translates to sales market share to China at a staggering one-third of the entire world market, at 31.26 percent.

Once the historically dominating regional market, the United States of America came in as runner-up.  The States took in 57,202 deliveries, an increase of slightly above 3 percent compared to 2017 units.

Europe, in general, and Germany, in particular, demonstrated the only year-over-year sales declines.

Mr. von Platen elaborates:  “The switch to the new WLTP test cycle and gasoline particle filters in Europe mean that we faced significant challenges in the fourth quarter of 2018, and these will continue to be felt in the first half of 2019.  On top of that, we stopped offering models with diesel engines in February 2018.”

Europe sales units totaled 77,216 deliveries, a year-over-year decrease of 3.8 percent.  Germany consumed 27,541 units, a relatively smaller decline of 2.7 percent.

2018 Porsche worldwide sales record: This is a vivid, creative infographic that outlines the salient facts and figures behind Porsche AG’s 2018 worldwide sales record. Credit: Porsche AG
Credit: Porsche AG

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