Porsche Cars North America (PCNA) recently reported its Porsche first-quarter 2020 USA retail sales. In recent memory, this is an unprecedented reporting move for Porsche AG and for PCNA.
PCNA used to report sales on a monthly basis, but not anymore. Porsche, Audi and Volkswagen (all under the Volkswagen corporate umbrella) have followed suit along with BMW, Fiat Chrysler, Ford, GM, and Mercedes. “All of the above” have since discontinued their monthly reporting.
Now on to PCNA’s first Quarter 1 2020 report:
As is the case with all of us, the COVID-9 Pandemic has taken its toll on Porsche sales, too. As a result, USA retail sales and deliveries suffered a year-on-year decline in the 2020 first quarter.
PCNA’s 192 independently owned and operated USA dealers delivered 11,994 new vehicles from January through March 2020 — a dramatic downturn of -20.2 percent compared to the same period of last year. In marked contrast, 2019 for Porsche was a record-setting year, culminating into a decade sustained growth.
PCNA’s President and CEO Klaus Zellmer had this to say about this troubling Pandemic: “PCNA has three clear priorities in these times: protecting the health of our staff, supporting the mobility needs of our customers, and helping our dealer partners remain vital economic contributors in their communities.”
Mr. Zellmer continued his declaration, “Amid near-term uncertainty, our goal is stability and assistance for all of our stakeholders. This will also prepare us to rebound all the more energetically when the time comes.”
The disappointing news is that total Porsche car sales were off -16.4 percent for Q1 2020 vs. Q1 2019. Porsche SUV deliveries fell even more dramatically by -22.2 percent from Q1 2020 vs. Q1 2019.
The big news despite all of the doom and gloom is the highly anticipated sales debut of the Taycan Turbo and Taycan Turbo S variants, Porsche’s first all-electric sports-car sedan. Porsche recorded Taycan sales of 221 units in this first quarter of 2020. More exciting news is that the Taycan 4S model will be released in the second quarter of 2020.
There was some growth, however. Porsche Approved Certified Pre-Owned (CPO) sales showed a modest increase of 1.08 percent year-over-year, with a total of 5,827 vehicles for January through March 2020.
Please refer to the accompanying chart above for details of all Porsche first-quarter 2020 USA retail sales.
Feel free to let us know what you think about the Porsche’s Q1 2020 sales during the Covid-19 Pandemic or about the Taycan and/or this post in general by contributing your comments below. We greatly appreciate your input.
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