October 2019 USA sales increased 13.1 percent compared to October 2018 sales figures, according to Porsche Cars North America, Inc. (PCNA). This amounts to 5,447 automobiles and SUVs, an increase of 630 vehicles — the highest monthly sales achievement witnessed so far this year.
Year-to-date retail sales at the end of October rose by 6.5 percent. Compared to last year, this represents retail deliveries of 50,509 units, an increase of 3,066 vehicles.
“I think our customers appreciate the range of model choices we offer, whether they are excited by the latest generation of our iconic 911 or an SUV with the heart of a sports car,” said Klaus Zellmer, President and CEO of PCNA.
Mr. Zellmer may be on to something here. In fact, customer opportunities will increase before the end of the year. He continued, “Adding the all-electric Taycan to our portfolio gives those customers even more options for Porsche thrills once we start deliveries late this year.”
The new eighth-generation 911 (i.e., 992-gen) recently landed in USA dealer showrooms. Thus, Porsche 911 sales in October skyrocketed some 65 percent. The Macan model line showed a healthy 19.2 percent increase, too.
However, other model sales except for the virtually flat Cayenne model line were down considerably (please see accompanying chart above). Yet Porsche still managed to score the aforementioned 13.1 percent rise, thanks in no small measure to those mammoth 911 sales, aided by the increased sales of the refreshed Macan.
Finally, Porsche Approved Certified Pre-Owned (CPO) sales in the USA rose 24.6 percent year-over-year, with total unit sales of 2,138 vehicles in October.
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